Gabriela Garcia
The content of this news item has been machine translated and may contain some inaccuracies with respect to the original content published in Spanish.
Throughout these years, Centrum PUCP has implemented different programmes for the development of the country during the pandemic. In recognition of this, our business school has won gold and silver medals at the AMBA and BGA 2022 awards. AMBA and BGA 2022 Excellence Awards.
As a reminder, the AMBA and BGA Excellence Awards took place on 21 January 2022. The ceremony brought together leaders from the global business education community to celebrate excellence and praise achievement among business schools. The programme Palabra de Mujer Academy received the gold medal in the Best Culture, Diversity and Inclusion Initiative category. The programme was awarded a silver medal in the Best Culture, Diversity and Inclusion Initiative category. Tourism Emprende Yain the BGA Business School Impact Award category.
Both winning initiatives aim to train and provide the necessary tools for the social development of micro-entrepreneurs and entrepreneurs. "At Centrum PUCP we are committed to the social and productive development of the country through our programmes that seek to have a positive impact on society. We want our students to be agents of change," adds Percy Marquina, General Director of Centrum PUCP.
"At Centrum PUCP we are committed to the social and productive development of the country through our programmes that seek to have a positive impact on society. We want our students to be agents of change".
General Director of Centrum PUCP
In Peru, only 15% of women have access to university; however, 53% of Peruvian SMEs were created by women. Furthermore, our country has 36% more women entrepreneurs compared to other Latin American countries.
For this reason, Centrum PUCP and Financiera Confianza have developed Palabra de Mujer Academy. Through eight courses, 650 women were trained free of charge during 2021. Together with Financiera Confianza, this initiative provided knowledge and skills to reactivate and strengthen their businesses. They were given 18 master classes divided into 8 study modules taught by volunteer professors and administrative staff from Centrum PUCP.
The pandemic had a great impact on the tourism sector in our country, thousands of businesses were affected by the restrictions due to COVID-19. In that sense, Centrum PUCP, in alliance with Caja Cusco, carried out the programme Tourism Emprende Ya. This project seeks to provide the necessary tools for micro-entrepreneurs and entrepreneurs to reactivate their businesses.
With the collaboration of the Chamber of Commerce of Cusco and the Ana G. Méndez University of Puerto Rico, the aim was to promote responsible tourism with customers and the planet through sustainable management. A total of 2,841 people participated in the project, 263 were certified free of charge and successfully completed the 8 courses of the programme.
